SEO FOR GOOGLE MY BUSINESS PROFILE FREE

For companies it is all the more important that they achieve high rankings in search queries with a geographical reference. A Google study has shown that almost half of all web users carry out local searches. As Google is more and more orientating its search results according to the respective user, local search is of particular importance.

SEO FOR GOOGLE MY BUSINESS PROFILE FREE

With a free entry theoretically even companies without a website have the opportunity to achieve a high ranking within the organic web search. Google My Business is predominantly important for SEO that is locally orientated. If a customer or interested party searches directly via Google Maps for a company, the data from the profiles of the My Business accounts is also used there. If there is only one relevant hit, it is displayed to the right of the regular snippets.

If the search engine recognizes a local reference in the search query, the algorithms refer back to the stored Google My Business profile and lists corresponding hits prominently above the usual organic search hits with a map extract. Where do the Google My Business entries appear?Ĭompany entries via Google My Business appear both in the organic search results of the Google search engine as well as on Google Maps. With this Google wants to make it easier for companies to place local-based adverts via Google Ads. A Google My Business entry also offers the opportunity to place prepared Ads express adverts via the account.

This allows users to not only manage information on their company and their location, but at the same time, to call up important data on access or promotions via Google Ads. The benefit of Google My Business is that all company-relevant data and services can be managed with one Google account. The success of Google+ was minimal, causing Google+ Local to pass over to the independent Google My Business service.

Seo for google my business profile